The Novomatic AG Group stands as one of the most prominent and influential players in the global gaming technology industry. With a reported turnover of approximately EUR 3.5 billion in 2024, the company has not only demonstrated sustained financial performance but has also established itself as a major force shaping the future of gaming and entertainment worldwide.

Headquartered in Austria, Novomatic was founded in 1980 by entrepreneur Professor Johann F. Graf. Over the past four and a half decades, the Group has grown from a local gaming machine manufacturer into a comprehensive global conglomerate that combines production, operations, and technological innovation under one unified brand. Today, Novomatic operates in around 45 countries and exports its state-of-the-art gaming technologies to more than 130 markets around the globe.

A Dual Strategy for Success

At the core of Novomatic’s global success is its integrated business model, built around a dual strategy that combines technology manufacturing with operational excellence in gaming environments. This unique approach allows the company to leverage insights from both sides of the business production and operation creating a continuous feedback loop that enhances product development, customer experience, and technological innovation.

On one side, Novomatic is a leading manufacturer of cutting-edge gaming equipment. The company’s product portfolio spans electronic slot machines, server-based gaming systems, electronic table games, and interactive gaming platforms. With advanced hardware and intelligent software solutions, Novomatic delivers top-tier gaming experiences to operators and end-users alike.

On the other side of the business, Novomatic is a major operator of gaming establishments. These include electronic casinos, traditional brick-and-mortar casinos, sports betting shops, and arcades. This operational involvement allows Novomatic to understand the dynamics of player behavior, regulatory requirements, and industry trends knowledge that directly informs product development and strategic direction.

Furthermore, Novomatic has successfully positioned itself as a trusted partner in the lottery segment. Through a wide range of technology and service solutions, the company supports national and private lottery operators in implementing modern and secure gaming systems. This full-spectrum coverage of the gaming ecosystem makes Novomatic a one-stop solution provider for both private and state-run gaming entities.

Corporate Structure and Governance

The Novomatic AG Group is privately held, with Novomatic AG serving as the central holding company. As the organizational and strategic heart of the Group, Novomatic AG consolidates various subsidiaries and associated companies, each specializing in different aspects of the gaming industry. These include software development, hardware manufacturing, casino operations, and international sales and marketing.

The Group’s decentralized yet cohesive structure allows it to remain agile and responsive to market demands across diverse regions and regulatory environments. While each subsidiary maintains a certain degree of operational independence to best serve its local market, all entities operate under the overarching strategic and ethical principles set forth by Novomatic AG.

Governance at Novomatic reflects a balance of entrepreneurial agility and corporate discipline. The executive leadership team is composed of industry veterans, technologists, and business strategists who bring deep expertise to the company’s operations. With a strong emphasis on transparency, compliance, and sustainability, the leadership continually steers the organization toward responsible growth and long-term value creation.

A Legacy of Innovation and Growth

Since its inception in 1980, Novomatic has consistently demonstrated its ability to innovate and adapt in a highly competitive and regulated industry. From its early days producing mechanical slot machines, the company quickly embraced digital transformation and led the charge into electronic gaming systems.

One of the key milestones in Novomatic’s history was the development of the first multi-game platform, which revolutionized how players interact with gaming terminals. The introduction of server-based gaming further solidified Novomatic’s role as a pioneer, allowing for centralized control and content management across multiple devices and locations.

As of 2025, the company employs over 20,000 professionals worldwide, a testament to its expansive operations and commitment to workforce development. This international team comprises experts in game design, software engineering, hardware development, regulatory affairs, sales, and customer service, all working together to maintain Novomatic’s competitive edge.

Europe remains the company’s strongest market, where Novomatic holds the leading position among gaming technology providers. However, the Group’s footprint continues to grow in key markets such as Latin America, North America, Asia, and Africa, thanks to strategic partnerships, joint ventures, and targeted acquisitions.

Technological Excellence and R&D

Innovation is at the heart of Novomatic’s identity. The company invests heavily in research and development to ensure that its products remain at the forefront of technological advancement. This commitment is realized through multiple R&D centers located in Austria, Germany, the United Kingdom, and other international hubs.

These centers focus on diverse areas of innovation, including artificial intelligence, secure payment solutions, user interface design, responsible gaming tools, and cloud-based content management systems. With increasing emphasis on digital transformation, Novomatic is also exploring blockchain technology, immersive gaming environments, and cross-platform integration to stay ahead of the curve.

Cybersecurity and regulatory compliance are also top priorities. Novomatic ensures that all of its gaming systems meet the highest international standards for security and fairness. This includes rigorous testing, certification from independent laboratories, and ongoing audits to maintain integrity across all product lines.

Virtual 360° Experiences

To provide stakeholders and gaming enthusiasts with deeper insight into its operations, Novomatic offers interactive 360° virtual tours of its facilities and products. These immersive digital experiences showcase the company’s manufacturing processes, design studios, test labs, and casino installations.

Through these virtual tours, viewers gain firsthand exposure to the sophisticated technologies and meticulous craftsmanship that define Novomatic’s offerings. It is also an opportunity for partners, clients, and the general public to experience the company’s culture of innovation and quality.

Corporate Social Responsibility and Sustainability

Novomatic is committed to responsible gaming and corporate citizenship. The Group actively promotes sustainable business practices across all of its operations. This includes energy-efficient manufacturing, digitalization to reduce paper waste, and environmental management systems that meet ISO 14001 standards.

In the realm of responsible gaming, Novomatic develops and integrates advanced player protection features into its products. These include self-exclusion tools, real-time monitoring systems, and AI-driven behavioral analytics to detect problematic gaming behavior.

Furthermore, Novomatic supports numerous social and cultural initiatives worldwide, ranging from education and healthcare projects to the promotion of arts and sports. The Group’s philanthropic arm, the Novomatic Foundation, works to ensure that business success is paired with social contribution.

Looking Ahead

As the global gaming industry continues to evolve in response to changing consumer behavior, technological advancements, and regulatory developments, Novomatic remains steadfast in its commitment to innovation, quality, and responsible growth.

The company’s robust financial performance, expansive international presence, and integrated approach to business position it as a key player for the future of gaming technology. Whether through cutting edge products, strategic partnerships, or digital experiences, Novomatic continues to shape the gaming landscape with its signature blend of tradition and innovation.

With a strong foundation, a clear strategic vision, and a deep commitment to excellence, the Novomatic AG Group is poised to lead the gaming industry into its next chapter of transformation and opportunity.