Amaya : Partnership Behind The Live Casino Platform

Founded in 2004, Amaya has grown into a key provider of products and services for the gaming industry. Their portfolio includes casino games, poker, sportsbooks, gaming platforms, lotteries, and slot machines. As one of the largest gaming operators globally, Amaya powers a wide range of online, mobile, and land-based gaming operations.

The company’s core mission is to offer flexible platforms, proprietary games, and seamless integration with top-tier third-party content providers. This allows operators to deliver a more personalized and engaging experience for their players.

Strategic Growth Through Acquisitions

Amaya’s expansion strategy has included some notable acquisitions. They’ve acquired Cryptologic, an early innovator in online casino software; Ongame, a well-established name in online poker; and Cadillac Jack, a successful manufacturer of slot machines. These moves have further strengthened Amaya’s position in the global gaming market.

Spotlight on Live Casino

One of the more intriguing areas of Amaya’s offering is their Live Casino product. While not as widely recognized as industry leader Evolution Gaming, Amaya’s Live Casino platform holds its own in terms of quality and features.

One detail worth noting is that you might come across the Live Casino product under the Ho Gaming brand. This is due to a partnership between Amaya and Ho Gaming, where the technology is provided by Amaya but marketed jointly.

Live Casino Games & Studio Setup

Amaya’s Live Casino includes the three essential games Blackjack, Roulette, and Baccarat each available in various formats. However, unlike some competitors, Amaya does not currently offer Casino Hold’em or 3 Card Poker, which could be a drawback for some players looking for a broader game selection.

The studio itself is based in Estonia and operates 24/7, ensuring continuous availability for players around the world. Real tables, cards, and roulette wheels are used, with high-quality video streaming delivered directly to players’ devices no software download required.

Trained Dealers from Around the World

The live dealers come from Australia, North America, and Europe, and all are fluent in English. Each dealer undergoes professional training, often with instructors from land-based casinos in Macau, ensuring a high standard of professionalism at the tables.

Customisation and Casino Features

Amaya provides operators with a range of configuration options, including branding, chip colours, language and currency choices, time display, and betting limits (including bet-behind in Blackjack). While features like “Fun Play” (which allows users to try games without risking real money) are available, they are not always implemented by casinos a missed opportunity, in our view, for onboarding new players.

A Data-Rich Experience

Players benefit from detailed game statistics, making it easier to analyze past hands and inform future betting strategies. However, the high level of customisation means that user experience can vary from one casino to another, so it’s worth checking individual casino reviews for the specifics.

Conclusion

Amaya’s Live Casino software is a robust and well-developed platform that offers a solid experience for players and flexible tools for operators. While its reach may not yet match that of the biggest names in the industry, its quality, professionalism, and strategic partnerships make it a strong contender in the live gaming space. If you’re exploring live casinos, Amaya is definitely worth a closer look just keep in mind that implementation may vary by operator.