On Air Entertainment Bringing a Fresh Perspective to Live Dealer Games

On Air Entertainment : Bringing a Fresh Perspective to Live Dealer Games

On Air Entertainment is one of the newer names in the live casino sector, officially launching operations in December 2020. After nearly a year of development and preparation, they introduced their debut live dealer game Blackjack in November 2021. Since then, the company has steadily expanded its offerings and gained recognition in an increasingly competitive industry.

On Air Entertainment is part of the Games Global family, which holds exclusive rights to distribute their live dealer content. This relationship has played a vital role in accelerating the company’s growth and enabling its entry into various regulated markets worldwide.

Game Library and Unique Features

As of early 2024, On Air Entertainment had developed a diverse portfolio of live casino games that caters to a broad spectrum of player preferences. Their suite includes classics like Blackjack, Roulette, and Baccarat, alongside more specialized offerings such as Dragon Tiger, Casino Hold’em, and Card Matchup. They’ve even stepped into the hybrid genre with a live slot game titled 9 Pots of Gold, and they offer live game show-style experiences like Travel Fever and Majestic Wheel Show.

One standout aspect of On Air’s game library is its use of multiplier mechanics and unique gameplay features. The company has gone beyond the typical roulette setup to offer titles like Nexus Roulette and Diamond Rush Roulette. These aren’t just your average variations with a multiplier added; they introduce entirely new dynamics to the live casino format.

Nexus Roulette uses multiple live roulette wheels to generate multipliers, steering away from the more common RNG-based approach seen in similar games. This means the entire experience remains live, adding a heightened sense of realism and immersion. Diamond Rush Roulette, another standout title, applies multipliers to all inside bets and includes a unique bonus feature. In this round, players can influence the outcome by selecting a path, which leads to a particular reward. This layer of interaction is rarely found in live dealer games, giving On Air an edge in delivering next-level engagement.

Built by Industry Veterans

A key factor in On Air Entertainment’s rapid ascent has been its experienced team. The company was founded and built by professionals who had previously worked at some of the most respected companies in the live gaming space names like Evolution, Playtech, Pragmatic Play, and the former NetEnt. When NetEnt’s live casino division was shuttered in December 2020, many of its top talents moved to On Air, helping the new company hit the ground running.

This deep well of industry expertise has influenced every aspect of the company, from product development and game presentation to studio design and technological infrastructure. The result is a set of live dealer games that not only look polished but also deliver a playing experience that’s finely tuned for both operators and players.

Global Operations and Studio Locations

On Air Entertainment’s main headquarters is in Malta, a well-known hub for iGaming companies. This is where the core product and sales teams operate. However, the company’s presence extends beyond the Mediterranean, with support offices located in Poland and Estonia. These locations house development, operations, and human resources teams.

To serve the needs of a global player base, On Air has established multiple broadcasting studios across Europe. These are located in Riga (Latvia), Tbilisi (Georgia), Romania, and Spain. Each studio is equipped with state-of-the-art technology to deliver seamless, high-definition streaming, and supports a wide variety of games running concurrently in different languages and formats.

What Sets On Air Entertainment Apart?

It’s easy for any company to claim they’re different, but On Air has genuinely made efforts to distinguish itself. For starters, their approach to the commercial side of operations is refreshingly flexible. Unlike some competitors who impose minimum click or side bet fees, On Air offers more adaptable terms to its partners. This makes their games more accessible and attractive to a wider range of online casino operators.

From a design and gameplay perspective, the company has prioritized originality. Instead of rehashing old formats, they’ve opted to develop innovative features that enhance the player experience. Whether it’s integrating multipliers in unexpected ways or adding decision-based bonus rounds, On Air strives to deliver something new and engaging.

Regulatory Reach and Market Expansion

Thanks to the support of Games Global, On Air Entertainment has managed to break into regulated markets faster than many other newer providers. Licensing and compliance can often be a major barrier for live casino companies, but On Air has tackled this efficiently.

By 2024, the company had successfully launched in several key jurisdictions, including the United Kingdom, Sweden, Canada, Denmark, Greece, Italy, Latvia, the Netherlands, Romania, Spain, Malta, and the Isle of Man. This broad regulatory footprint gives them access to a large segment of the global online casino audience, further cementing their growing reputation.

Seamless Integration for Operators

For online casino platforms looking to add On Air’s games to their roster, integration is a straightforward process. Since their titles are distributed through Games Global (formerly the Microgaming integration platform), most Microgaming-powered casinos can add On Air’s games with minimal hassle.

This “plug-and-play” model benefits both parties operators can diversify their game offerings quickly, and On Air gets immediate access to a well-established customer base. It’s a win-win situation that has contributed to the company’s rising popularity.

Overview of Available Games (as of 2024)

Here’s a breakdown of On Air’s live casino titles currently on offer:

Blackjack: Available in both the traditional 7-seat setup and a single-seat multiplayer version. Variants include Eclipse Blackjack and Speed Blackjack, catering to different player preferences.

  • Roulette: Standard European Roulette is offered, along with innovative alternatives like Nexus Roulette, Diamond Rush Roulette, and Auto Roulette.
  • Baccarat: Lotus Speed Baccarat provides a faster-paced version of this classic game.
  • Poker Variant: Casino Hold’em brings a competitive edge to the table for poker enthusiasts.
  • Dragon Tiger: The Blazing Dragon Tiger version adds extra flair to this straightforward card game.
  • Card Matchup: A simple, high-paced game that focuses on comparing two drawn cards.
  • Gameshows: Titles like Travel Fever and Majestic Wheel Show tap into the growing demand for entertainment-style gambling content.
  • Live Slot: 9 Pots of Gold Live combines slot machine mechanics with live presentation, offering a unique hybrid experience.

Conclusion

On Air Entertainment may be relatively new to the live casino space, but they’ve made an impressive impact in a short time. By blending innovation with a seasoned team, modern infrastructure, and strategic partnerships, the company has built a solid foundation for long-term success. Their focus on quality, creativity, and market accessibility positions them as a strong contender in the evolving world of live casino gaming.

Whether you’re a player looking for fresh gaming experiences or an operator in search of high-quality live content, On Air Entertainment is definitely worth watching.